Moody Moppet

5 Thought-Provoking Books You Should Add to Your Reading List

As marketers, we’re always digging up new strategies and go-to ways to find ideas and inspirations for that next campaign. Though creativity can spur from almost anything we watch, follow and attend, books are always a fantastic and trusted source for activating out-of-the-box thinking in other threads of our mind-map. They can be mindset books,ContinueContinue reading “5 Thought-Provoking Books You Should Add to Your Reading List”

How to improve your buying habits with reviews?

Online reviews have changed the traditional purchasing behavior of consumers. Nowadays, before we decide to buy anything, we can read what other people are saying about the website, product or service you’re after, and verify our decision before we spend our well-earned money. It’s a matter of a simple click, and there they are –ContinueContinue reading “How to improve your buying habits with reviews?”

6 Strategies to Improve Email Open Conversion Rates

A common concern we hear from our affiliate marketing partners is low conversion rates on emails sent to list members. Since you started your business, you have been told again and again how important it is to have an email marketing list, but if your subscribers don’t open the emails you send, conversions will stagnate.ContinueContinue reading “6 Strategies to Improve Email Open Conversion Rates”

How to Create a Killer Landing Page that Converts Like Crazy

I’ll begin this article with a quote. It’s always nice to begin an article with a quote. “There is no standard manual on the creation of a perfect landing page” Neil Patel. Nice, eh? Well, he’s right! Creating a good landing page depends on so many things, and differs between one brand/ reader/product or service/nicheContinueContinue reading “How to Create a Killer Landing Page that Converts Like Crazy”

Native Video Ads Take Over Online Advertising

The technique of Native Advertising first began with the airing of the Hallmark Hall of Fame series back in 1951. Since then the concept has immensely increased amongst brands happily adopting the idea, including ginormous brands like Google, Facebook, Twitter, and more. Native ads have definitely changed people’s consumption habits. They manifest as either anContinueContinue reading “Native Video Ads Take Over Online Advertising”