Is shopping in the Metaverse a golden opportunity for trademarks?
We live in a consumer society. We love to shop – a lot, particularly since this global pandemic. Quarantines, lockdowns, and social distancing have spiked our media consumption to the point that we are accustomed to doing almost everything online, from working and learning to playing games, shopping and even doing business in the virtual environment without having to leave our homes—and pajamas. We have become aware of terms like Virtual and Augmented Realities, Artificial Intelligence, and digital spaces – tech concepts that slowly begin to alter how we internet entirely.
Welcome to the Future of Online Shopping
Over two billion people purchase goods or services online and the number of digital shoppers keeps rising every year. In the case of fashion and apparel items, browsing through two-dimensional images on flat pages keeps customers guessing how an item looks and feels, which ultimately results in large amounts of product returns and waste generated. But online shopping is changing and brands and retailers understand that to deliver a real-time, interactive, and more immersive shopping experience, they need to hop on the metaverse wave.
We 80’s fans remember the concept of virtual spaces from sci-fi movies and novels. Today, the idea of virtual inhabitants isn’t that far-fetched anymore. Creating virtual families and homes, walking down a virtual street in New York City, and becoming an ancient character in a second all prove that we are very close to experiencing a seamless virtual reality.
Metaverse Shopping is a wholesome experience on both ends
The metaverse offers never-seen-before experiences for both retailers and shoppers. The limitless use of AI technologies enables brands to fully grasp who their customers are and what they love buying.
With the limitless use of AI-powered solutions, brands and retailers can track a customer’s activity and purchase history, identify his or her shopping behaviors, deliver unique styling tips and product recommendations based on their preferences, and assist them in exploring brand new looks with 3D fitting rooms where items are tired and worn by an avatar. Brands can also predict products that are most likely to convert for each shopper and deliver a far more personalized experience than ever before. Shopping in the metaverse means virtually wandering from one store to another beyond space and time, getting a 360-degree view of an item, and discovering new products that are relevant to them.
True customer-centric brands and retailers are more laser-focused on creating a digitally humane shopping experience for their customers as a way to overcome the challenge of over-choice and product fatigue. When so many options can wear you out, a new and innovative shopping experience can fit right in.
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